This is part five of our blog series on drip campaigns. In this post we’re going to talk about another of the benefits of drip campaigns; scalability.
Everyone knows what it is like to have an inbox full of emails and no time to read them all, let alone respond to them all individually with a thought-out and useful response. The same thing can happen with leads when you are running a campaign. What do you do when you have more leads than you can handle?
Most real estate CRMs have drip campaign templates built in, which make scaling your sales effort a simple and seamless process, once you’ve created the rules. You can be connecting with 10 people at a time or 1,000 people at a time and be confident that each of them is going to get a personalized and timely email from you.
If you’re generating leads with a tool like PropertySimple you may soon find yourself with hundreds, if not thousands of leads. For many agents this is a new (but welcome) problem and trying to deal with that volume of leads is not possible if you aren’t using a drip campaign.
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